Getting a Job in Social Media (for Bloggers!) | Tips & Tricks

a pink notebook with a gold heart and gold spiral binding lying on a bed, next to a panda pen; the words 'getting a job in social media' written in script across the picture in pink and white
I know what you're thinking; 'Fran, didn't you write that post about how badly you did at an interview? Weren't we all surprised when you got that job?'...and the answer to both is clearly, yes.
But, in the two years postgrad that it took me to get to that very bad interview, I did finally manage to get the application part right, and I know a lot of us want to break into social media and marketing, so I'm going to share what I learned, and hope you make more use of it than I did.

With the debates that have been happening in social media, lately, it can be easy to feel as though bloggers still aren't taken seriously by the marketing (or journalism) industry, and a lot of us still don't list 'blogging' on our CV, or glaze over it. The truth is, though, that blogging and running your own social media accounts to fit your blog's image - conducting yourself in a relatively professional manner online, or working to a 'theme' - seriously shows the kind of skills that those recruiters are looking for. Having that kind of hands-on practice of keeping your social presence consistent is something that can't be taught, and shows that you can adapt to your audience.

Stating the obvious, much? But hear me out: there is so much that we do as bloggers, but take for granted. Do you use SocialBlade? Check your DA rank every time it's updated? Have a basic grasp of SEO? Know how to schedule tweets, and check how successful they were? These are all skills they need! This is hands-on, real life, knowledge of analytics.
The same goes for those blog photo editing and layout skills - whether you're doing them on Photoshop or PicMonkey, most companies are glad to have someone who can edit photos quickly on their social team.

This is probably one of the most important tips I can give; as a blogger, whether you've worked with brands or just read a lot of blogs that feature campaigns, you have a lot of insight into which brands are doing it right. Those brands whose social campaigns seem to be everywhere for weeks at a time? That one event that everyone seemed to be invited to, and took over your entire Instagram feed? Those are the ones you want to make note of. Literally. Get a notebook and just jot them down whenever you can, so you have a list of references ready to go, when it comes to a trial task or an interview. It'll put you above and beyond so many other candidates, and show you have your finger on the pulse.

I am the first to admit, I never really took my LinkedIn seriously until a few months ago, but it's probably the best online tool for finding vacancies in any field, let alone social media and marketing.
The great thing about LinkedIn is that you can upload presentations, articles, blog posts, pictures, and videos of things you've worked on - whether at your day job, internship, or on your blog - and we all know visuals are a big plus when it comes to this industry.
Hosted a cool event? Post a video or some pictures! Worked with some great brands? Leave a link to the posts! It all really helps give a well-rounded idea of your achievements.

It's a bit ballsy, but it works - I know at least 5 bloggers who have tweeted or emailed brands they've worked with in the past for internships or vacancies, and have been taken on by the team. If a brand's worked with you, and has been left with a good impression, there's no reason they wouldn't at least consider you for a social role, and the same goes for PR or marketing agencies who're familiar with your work, too.  Can't hurt to try, right?
What are your top tips for using your blog to bag that job?
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  1. These are some really good tips I'll have to save for the future! I'm definitely interested in some sort of media/ pr/ blog job, so this is very relevant for me. Thanks so much for the tips! :D
    Julia || Julia in Bluhm

  2. These are such great tips for anyone starting out. I recently hired a social media exec, and so many people didn't do their research. I think having a blog is so important too.. although I may be a little biased haha x

    Tiffany Tales | Lifestyle & Beauty

  3. This is so helpful, thanks so much! I'm in my final year at uni and thinking about going into PR or business role and these tips are excellent!!

    JosieVictoriaa // Travel, Fashion & Lifestyle

  4. Really great tips, thank you for sharing!
    Aleeha xXx

  5. These are some really great tips!

    Liz | LotsofLoveLiz

  6. Great tips, I've never thought of emailing brands that I worked with, will definitely try that! Thanks so much for your sweet comment on my post XX

    The Fashion
    Instagram @louisefrancescaa

  7. Thank you for these tips, I really would like a job in Social Media one day

    Rosy | Sparkles of Light Blog

  8. Really helpful tips for people wanting to get a job in social media :) x

    ♡ itsjessiejane ♡

  9. This was so helpful, really like these tips! Xx

    ALittleKiran | Bloglovin

  10. This is a very informative post with great tips!!! Many people want to start a job in social media and don't know where to start, so this is helpful! x


  11. These are some interesting tips. I really like the social media field so this is a nice read for me.

    Joyce | Joycentricity

  12. Great tips! Thank you for sharing x

    Pink Frenzy

  13. these are some great tips, Francesca!
    I really need to brush up my linkedin

    The Sweetest Escape

  14. great tips girl!

  15. Wonderful post and awesome tips! I love reading these kind of posts, i found this so helpful.x

  16. Thank you for the amazing tips!

    Bella x


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